Disney+ Available Now, Integrated with Apple’s TV App But Not as a Channel

Today Disney has launched what’s almost certain to become one of the most successful streaming services over time: Disney+. Apple users can enjoy the new streaming service through the Disney+ app for iPhone, iPad, and Apple TV. You can subscribe directly inside the app to start a 7-day free trial, after which it costs $6.99/month or $69.99/year. Disney is also offering a bundled option, where Disney+, Hulu (with ads), and ESPN+ are available for a single $12.99 monthly fee; to sign up for that bundle, you need to visit disneyplus.com.

Disney+ features an enormous back catalog of Disney favorites, from classic animated films to the worlds of Star Wars, Marvel, Pixar, and National Geographic. Not only that, but Disney has prepared a healthy slate of originals to accompany the launch, the clear standout of which is the Star Wars-based The Mandalorian. Combining originals and catalog fare, Disney+ is unquestionably the strongest content debut ever for a streaming service.

The app experience of Disney+ seems at least as good as other streaming services, and in some cases even better. As seen in the image above, Disney+ on the Apple TV offers an easy way to log in if you’ve already set up your account on an iPhone or iPad. Unlike most other streaming apps, which require entering a code on your TV, the Disney+ app can automatically log you in on your Apple TV when you have the mobile app open on the same Wi-Fi network.

Disney+ content inside Apple’s TV app.

You can also connect the Disney+ app to Apple’s own TV app, enabling you to track everything you’re watching from Disney inside the TV app’s Up Next queue. You’ll see Disney+ shows and movies advertised inside TV’s Watch Now tab, where they can be added to your queue. This way, content from Disney+, Apple TV+, HBO, and other sources can all reside in one universal hub.

Unfortunately, Disney+ isn’t available as a channel inside the TV app, it only offers an app integration. What this means is that you’ll have to download the Disney+ app on all your devices to play the service’s content, whereas with channels content you can watch without needing a separate app. Also, whenever you initiate playback in TV you’ll be bumped out to the Disney+ app, making for a clunkier playback experience than you would have if the service was available as a channel.

The streaming wars are only just now starting to heat up, and the launch of Disney+ is a significant moment in those wars. While for some, the new service represents yet another video subscription they’re asked to pay for, it truly is remarkable that the dream of unbundling content from expensive cable or satellite packages is finally coming true.